Blog
Thoughts on product management, subscription growth, and conversion.
The onboarding step your activation metric is ignoring
Most teams track account creation and first click. The drop between those two — the quiet zone where users talk themselves out of coming back — is where activation actually breaks.
June 2026 · 5 min read
How I increased payment completion by 20% without changing the price
The checkout wasn't losing people on price — it was giving them too many moments to change their mind. A breakdown of the Allianz Partners redesign and the one repositioning that moved the needle.
June 2026 · 5 min read
The subscription churn framework I use at every company
Churn is not one problem. Break it into voluntary vs. involuntary and early vs. late — each quadrant has a different cause and a completely different fix.
May 2026 · 5 min read
The pricing mistake that makes your product worse
Most companies cut prices when sales slow. Research — and three months free at DirecTV — shows it doesn't just hurt margins. It makes your product perform worse.
June 2026 · 5 min read